![]() Once your logo is perfected it is time to understand how to copyright a logo. Focus on the message and mission statement of your brand. It gives potential customers an immediate first impression of your brand, so it is important that you get it right. Your logo is an instant visual representation of who you are and what your art brand is all about. DO use original art or designs in your logo as it will stand out more.You want it to remain relevant and current for years to come DON’T create a logo based on what is trendy right now.DO consider the name of your brand and how this could affect the overall look of the logo.DON’T lose sight of your artistic mission and your message when it comes to the design.DO look to competitors for inspiration, but be sure you keep your design unique.This is important if you want to use it on several different items (labels, business cards, hangers etc.) DO make it functional and easy to reproduce on different products.If you are looking for tips and ideas of how to get started, then there are plenty of amazing and free design platforms online that you can use to create your logo. Graphic symbols – normally not anything to do with the brand, but more a symbol that when recognised is instantly linked to the brand.Literal logos – these logos literally illustrate what the brand does and what it is all about.Font based logos – these consist of the name of your design brand, or your name, which are given a stylish and recognisable twist.Or maybe just a design based on your style?.With a well-designed and well thought out logo, potential new clients and customers can instantly know who you are and what you are offering them. This must be synonymous with your brand as it is the first step in creating brand identity. No one else can use it without your permission.īut let’s start from the beginning… How to create a logoīefore you think about how to copyright a logo, you first need to create a logo. If anyone else uses your logo unauthorised, it would be an infringement. This means that once you created your own logo, it is protected as an artistic work. Unless there is an agreement to the contrary, copyright in a logo is generally owned by its creator.” It is an invaluable business asset and knowing how to copyright a logo so it remains your property is one of the best ways of standing out in the design marketplace.Īccording to the Australian Copyright Council: “Logos may be protected by copyright as artistic works. A memorable logo is one that will stand out and stick in their minds. Your logo can be the first thing that potential new customers see. Why is it so important to protect your logo? Knowing how to copyright and how to trademark a logo it is an integral step when it comes to setting up your design brand, and we’re here to help you do it. You want to protect it as your own intellectual property. You therefore don’t want anyone else to pinch your amazing logo design. When you are trying to establish your design brand, your logo is key.
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